1. DESIGN IS A PROCESS

Design is an approach to problem-solving that applies the cognitive activities of design thinking. These are the processes designers leverage to ideate and create solutions.

2. DESIGN REQUIRES EMPATHY

Design involves putting yourself in the shoes of the user, whether it is a customer or a learner. It means seeing the world through their eyes. Effective designs shift the thinking from technology or objects to people. 

3. DESIGN SOLUTIONS ARE BASED ON CONTEXT

Effective designs involve thinking about the context in which they will be used. Good design observes people in context. It requires thinking, “How will people use this object?” or “In what environment will people use this course?”

4. DESIGN REQUIRES PROTOTYPES

Good design practice moves quickly into prototyping in order to have peers and users test it out. In industrial design, this might be a prototype of a device. In eLearning, it could be a portion of a game or several interactions.

5. DESIGN TAKES TIME

It’s difficult to be creative on demand. Some solutions take time to simmer and brew. Considering that design involves iterative prototypes, you need to allow time for solutions to unfold.

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