Matching and Using Colors

Choosing the appropriate colors for your content is imperative to make sure it helps your design instead of working against it.

For example, the combination of colors you choose needs to complement each other and there must be proper contrast between your elements and the background they are placed over.  To do this, you would need to choose a good color palette and stick to it for the remainder of your project for continuity.

Using Margins and Spacing

Margins and Spacing are also key to clean design. How you organize your elements is a fundamental part of the creative part of the design. Mentally visualize your empty canvas and see how you like to place the elements within the available real esate, and then think about the flow: does it look well? Does it make your design easy to understand? If the answer is No, then move things around until it’s a Yes

Typography

Don't use too many fonts; we recommend using a maximum of two fonts when necessary, otherwise, you will end up with a hard-to-read, cluttered design.

Alignment

How you align your content is what is going to make you accomplish or lose attention from your audience.  Try to find your alignment core, and then design starting from that point.

Use of Visual Elements

Using visual elements is a great way to support your message.   Visual elements can be used to enrich your design when you feel it is too boring or doesn't translate the message by itself.

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